In a rapidly changing and expanding global industry, Uniqa’s previous brand and website was positioned for a localized Eastern European market. Their team collaborated with Enspire through intensive “Discovery” services to redefine their product offering and communication strategy. As a result, Uniqa is prepared to use their new brand and website to target western market opportunities.
Uniqa is shaking-up the traditional real estate development market with energy efficient and time-saving construction and building solutions. When they came to us, their online presence was solely targeting and speaking to the needs of the local market. As pioneers in their field, they needed a clear brand message, logo, website and marketing strategy to support their expansion into Western Europe.
Both Uniqa and Enspire agreed that before we can enter the logo or website designing process, we would first have to undergo a “discovery” phase to clarify the brand positioning, product offering, and online presence strategy. Once Uniqa confirmed the refined brand messaging proposal created by Enspire, we visited the company factory and construction site to take photos and incorporate elements of the company’s products in the logo design. Likewise, significant emphasis was placed on designing a website user experience that would allow three distinct categories of website viewers (customers, partners, and investors) the ability to quickly and intuitively find the information they need. Uniqa’s ultimate goal was to drive website viewers to schedule a call with their sales representatives, therefore Enspire strategically placed this one-click call to action throughout the site.
The logo is inspired by the layered panels Uniqa uses to build homes. The rectangular shape represents stability, security, and strength–portraying Uniqa as a trust- worthy company. Basic geometric shapes used in the logo mark represent the advantage of “simplicity,” which Uniqa’s technology offers.
The color palette: green and gray. Green representing youth, life and a healthy environment and lifestyle. It also has connotations of abundance, peace and development.
The dark gray brings in a sense of elegance, respect, wisdom and balance. It is a softer and more approach- able color than black, but just as timeless in terms of style and design.