Enspire Premier Package: Discovery Step
This first phase is the most important. Understanding your goals and aligning our vision for how this new brand and website will propel your organization into the future is critical to delivering you a powerful and satisfying final product.
Learn more about Enspire’s Premier Package and services or schedule a call with our team.
What is the Discovery step and how does it work?
The purpose of Discovery is to begin each project with an initial phase of exploration, followed by clarification. We want to better understand where you are and what your goals are for the future. We analyze data & information from you, your clients, and your industry. We look at the status quo, unmet desires, pain points, and your vision for the future.
We cannot stress enough the importance of this phase. It aligns our team with yours to collaborate and provide consultative value as a byproduct of our strategic analysis and audit of your business, target audience, messaging, brand, and current (or competitor) website. Treating you as the industry experts you are, we first listen and organize what you share about your organization and industry. After further research, we propose a comprehensive brand and website strategy, as well as cost estimations for the remainder of the project.
Who is this Discovery step for?
If you are finding yourself considering questions about how to optimize your digital and online presence for generating leads, increasing sales, and overall conversions –Discovery is for you. This step will be key in laying the groundwork for the project and ensuring we are moving in the right direction to reach your goals. Think of it like shooting an arrow–taking a moment to carefully inspect the environment and aim our “sites” will enable us to confidently and powerfully invest the resources needed to strike your target.
What is included in a Discovery Process?
An initial onboarding Discovery meeting online (or in person, depending on location) with you and your team.
The result of the Discovery phase is a comprehensive 10-15 page report including:
Business Strategy Canvas
Customer, Solution, and Competition Analysis
Alignment of Business Goals and Website User Stories
Brand Audit and Recommendations
Website User Interface Audit and Recommendations
Website User Experience Audit and Recommendations
Proposal for Brand and Website Enhancement
A follow up Discovery meeting online (or in person, depending on location) to review the Discovery report’s insights and next steps.
How long does this Discovery step take?
We recommend investing 4 hours into Discovery meetings, broken up over 2-3 sessions. The preparation of the Discovery report takes about 1-2 weeks with a follow-up 1-2 hour meeting to review the report and plan next steps together. Overall, this whole step in the process takes 2-3 weeks.
We’re Ready to Listen
Interested in learning more about Enspire’s Premier Package?
Schedule a call to see if Enspire’s services are a fit for you.